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NEW YORK (AdAge.com) -- One of the latest buzz words to enter the marketing lexicon is "cross-cultural." It paints an idealistic picture of a color-blind society, one .
11 Jan 2012: Fast-food chain to give away millions of pr web marketing plan children's books by author Michael Morpurgo in Happy Meal campaign. By Mark Sweney
Public relations' place in effective marketing campaigns. Strategies, plans, tactics, resources.
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Now 2011 will probably go down as the year of social media marketing mania! Really, even Charlie Sheen was #winningon Twitter. But serious, businesses have shifted .
From the Author Author David Meerman Scott Forget
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